Data. Channels. Options. As we near the last lap in the race that is 2023, it’s time to make sure you use three ingredients that could...

“This website just doesn’t deliver!” That is a common (if sometimes unspoken) refrain from those who manage an e-commerce website. Not...

Why use direct mail, you ask? Because of the personal touch and the many benefits it provides. And that’s something that email...

(I know, the old game was “20 Questions” but I knew that my version would grab your attention… and it did!) This blog is for all the...

When I was growing up, the space race was in full flight, NASA’s Mercury and Gemini missions were on every front page and every TV...

Direct Response Marketing copywriters come in three categories: those who use an app to help them write copy, those who write copy, and...

Direct mail is one of the oldest forms of advertising and for good reason. People enjoy getting mail, and if correctly done there’s...

Copy is King. Especially in Direct Mail Marketing. From the teaser copy on the envelope to the P.S., the words on the page can make, or...

Here’s a little story I heard the other day. And, as they say on Dragnet, the names have been changed to protect the innocent. A group of...

Remember, there are different types of magic… the awe-inspiring, breath-taking magic of Houdini and “Metamorphosis” – and the more basic...

Here’s a question I get a lot: "How do you write great copy?" I get this question from new and novice writers, a few years of experience...

Is Direct Mail part of your solution? Here is the story of a provider of credit card processing solutions. (To protect confidentiality, I...